The Public Relations (PR) Consulting Retainer Agreement Template is your tool for forging a clear, professional, and lasting partnership between a Client and a PR Consultant. With this well-structured template, you get an agreement that defines expectations, protects interests, and ensures both parties are aligned from day one.
What’s Inside
- Comprehensive Scope of Services — Detailed tasks from strategy, media outreach, press releases, to crisis communication and reputation management.
- Clear Fee & Retainer Structure — How much you pay, when payments are due, what extra work costs, and how expenses are handled.
- Defined Term & Termination Clauses — Duration, notice periods, what happens when either party terminates.
- Client & Consultant Responsibilities — What each side must deliver: access to assets, approvals, timely feedback, etc.
- Confidentiality & Intellectual Property — Who owns what, what stays confidential, and what rights are reserved.
- Liability, Governing Law, & Miscellaneous Provisions — Safe-guards, legal jurisdiction, and standard contract clauses.
Why You Need It
- Avoid Misunderstandings — Makes sure both Client and Consultant agree on deliverables, timelines, payments, and expectations.
- Streamline Relationships — Gives structure to what to do when things change (scope creep, non-payment, etc.).
- Professional Standard — Uses language that sounds reliable, legally sensible, and balanced.
- Flexibility — You can adapt the template to your specific services, country/practice, or project size.
Useful When…
- You’re engaging a PR consultant for ongoing services (monthly or retainer-based).
- You want written clarity before work starts.
- You need legal peace of mind (owning work-products, maintaining confidentiality).
- You want to maintain professional relations and manage expectations cleanly.
How to Use
- Fill in the blanks – insert your names, retainer amount, specific services, term length.
- Customize the scope if you do extra services or need special provisions (e.g., crisis PR, social media work).
- Have a legal advisor review for compliance with local laws (your country or state).
- Use it as a base – adapt it for each client rather than rewriting from scratch.
