Run campaigns with fewer surprises. These Marketing Agreement templates define deliverables, approvals, budgets, timelines, and usage rights so agencies and brands stay aligned. Fully editable in Word (.docx) with a matching cover page. Use them for creative work, media buying, content, and social programs. Pick a template below, set scope and KPIs, and launch with clarity.
They stop scope creep, provide a clear approval path, and explain who owns what creative assets.
Retainers, sprints, brand launches, multi-channel campaigns, or bringing in a specialist team.
Define deliverables & KPIs up front
Separate fees from media budgets
Clarify ownership/license of creatives
Add change-order handling & timelines
Set reporting cadence
Define ownership or a license; many brands require ownership at payment.
Allow with limits (timing, confidentiality, approvals).
Use written change orders tied to time/cost.
List tools and who pays/owns accounts/data.
Add KPIs and reports; avoid unrealistic guarantees.
